Understand the business.
Review the commercial model, available financial and customer data, goals, and current challenges with you.
Resonance Exchange / Diagnostic
Your next stage of growth
starts with better decisions.
You have a business worth building. The next step is understanding what needs to change for it to grow profitably.
The 30-Day Commercial Diagnostic brings your numbers, customers, and growth opportunities into focus so you can decide where to act, what to prioritize, and where to commit resources.
30-day engagement · $7,500 fixed fee · No ongoing commitment
01 / The Purpose
More activity isn't
always more progress.
More marketing. Another hire. New technology. Additional capital. Each can help, but each is also a decision about where your money and attention go.
We start by examining what is happening in the business today. Which customers create value? Where does the commercial process break down? What limits growth? Which opportunities deserve a closer look?
The purpose is to turn those questions into informed choices and a practical path forward.
02 / What You Receive
A clearer business.
A focused roadmap.
A defined assessment and strategic planning engagement led by Raymond Sjolseth, grounded in the information available from your business.
- A commercial baselineAn assessment of the revenue model, customers, margins, and available acquisition and retention data, with gaps and assumptions made visible.
- Growth constraints and opportunitiesA clearer view of what is holding the business back and which commercial opportunities merit attention.
- Prioritized recommendationsPractical initiatives weighed against potential value, effort, cost, and the evidence available.
- A focused commercial roadmapRecommended next steps, sequencing, and measures to help you track progress.
03 / The Work
Understand. Evaluate. Prioritize.
Evaluate the options.
Examine growth constraints and opportunities against the economics, resources, and realities of your business.
Decide what comes next.
Develop a prioritized roadmap and review the recommendations so you can make informed decisions about action.
04 / The Investment
A defined first step.
No open-ended commitment.
The diagnostic includes the business review, opportunity assessment, prioritized recommendations, and commercial roadmap described above.
The scope, required information, and start date are agreed before the engagement begins. Your involvement and access to relevant data matter to the quality of the work.
Implementation, ongoing advisory, and any subsequent services require a separate agreement. There is no obligation to continue.
30-Day Commercial Diagnostic
$7,500
Fixed fee for a standalone assessment and strategic planning engagement.
Start with a conversation about fit and scope. The diagnostic does not guarantee growth, financing, or a return on the fee.
Before We Begin
A few important distinctions.
Who is this for?
Founders and leadership teams with an operating business who want to examine their commercial performance and make better decisions about growth, with a willingness to share relevant information and consider change.
What if my data isn't perfect?
We'll discuss what you have before agreeing on scope. Estimates and information gaps should be identified clearly. The work is based on available evidence, and recommendations will reflect its limitations.
Does this include implementation or investment?
No. This is a paid diagnostic and planning engagement. It is not an investment offer, fundraising service, or promise of investor introductions. Implementation and any further advisory work are separate.
What happens after the 30 days?
You have the assessment, recommendations, and roadmap to inform your next decisions. We can discuss whether further work together makes sense, but there is no ongoing commitment.
05 / Explore the Economics
RESONANCE EXCHANGE · COMMERCIAL GROWTH
What could your next stage of growth be worth?
Use this example to explore a growth target and the economics of the diagnostic fee. Adjust the inputs to reflect your business. These figures are illustrations, not a forecast or a promise of results.
01 · DEFINE YOUR OPPORTUNITY
$
$
0%50%100%
The approximate percentage of revenue left after the direct cost of delivering your product or service. The starting value is illustrative, not a verified business margin.
This is your planning horizon, not the duration of the diagnostic engagement.
02 · EXPLORE THE POTENTIAL
POTENTIAL ADDITIONAL ANNUAL REVENUE AT TARGET
$450,000
Difference between current annual revenue and the hypothetical target annual run rate.
ILLUSTRATIVE ADDITIONAL ANNUAL GROSS PROFIT AT TARGET
$180,000
Based on your estimated gross margin. This is not net profit or guaranteed earnings.
TOTAL REVENUE GROWTH
81.8%
ANNUAL GROWTH REQUIRED
22.1%
03 · THE ECONOMICS OF THE INVESTMENT
What would it take to cover the diagnostic fee?
Compare the fixed $7,500 diagnostic fee with the additional revenue that would be needed to generate an equivalent amount of gross profit at your estimated margin.
ADDITIONAL REVENUE NEEDED TO COVER THE FEE
$18,750
The revenue needed to generate $7,500 in gross profit at your estimated margin.
SHARE OF ILLUSTRATED REVENUE OPPORTUNITY
The required revenue expressed as a percentage of the hypothetical additional annual revenue at your target.
These figures are hypothetical break-even illustrations, not projected returns on the diagnostic. They exclude incremental operating expenses, implementation costs, taxes, and the timing of revenue realization. The diagnostic itself does not guarantee or directly produce the revenue illustrated.
YOUR NEXT STEP
Let's discuss whether the diagnostic fits.
Bring your questions and the growth challenge you're working through. We'll discuss the scope before you commit to an engagement.
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Important Information:
This calculator is provided by Resonance Exchange for illustrative and educational purposes only. Its calculations are hypothetical, based on user-provided inputs and assumptions, and do not constitute financial forecasts, guarantees of performance, or representations of achievable results. Actual business performance depends on market conditions, execution, costs, and other business-specific factors. Revenue and gross profit illustrations do not represent net profit or a guaranteed return on advisory fees. The investment economics section shows a hypothetical gross-profit break-even threshold only and excludes incremental operating expenses, implementation costs, taxes, and timing differences. The $7,500 Commercial Diagnostic is a standalone assessment and strategic planning engagement, not a commitment to achieve the illustrated revenue target. It does not guarantee revenue growth, profitability improvements, financing, or implementation of recommendations. Any subsequent services require a separate agreement. Use of this calculator does not establish an advisory or client relationship with Resonance Exchange.